Monthly Archives: November 2019

Is ignorance bliss? It can certainly be good for brands and for business.

Why a little well-intentioned ignorance can go a long, long way. According to the eighteenth-century English poet, Thomas Gray, what you don’t know cannot hurt you. We would go one step further and suggest that, in the context of external business relationships, what you don’t know can be positively good for you. We believe that […]