WHAT DO WE REALLY DO HERE? Why brands should take great care when labelling their places of business.

Business took me to London recently and a trip to Sainsbury’s HQ in Holborn. Despite a sizeable kerfuffle in their reception caused by a gaggle of media reporting on a Sainsbury’s sponsored health initiative, it was their signage that caught my eye. Anyone with experience of large retail businesses will appreciate the tensions that can […]